Search results for "Physical context"
showing 2 items of 2 documents
Invited Review - Fight on Plankton! or, Phytoplankton Shape and Size as Adaptive Tools to Get Ahead in the Struggle for Life
2011
Abstract A renewed interest in investigating the relationships existing between body size and environmental variables is pervading ecological studies. Phytoplankton has a long tradition as model system in studies of community ecology and several research concepts were developed using these organisms. In this paper we try to review the relevance of analyzing the morphological features of phytoplankton in ecology. Starting with a brief account of allometric relationships existing in phytoplankton, we i) examine the physical context in which phytoplankton grow, and ii) highlight the role of their size in nutrient uptake, and that of their shape in light harvesting. Moreover, the way in which t…
Designing a Low-Fat Food Packaging: Comparing Consumers’ Responses in Virtual and Physical Shopping Environments
2021
This paper aims to test to what extent emotional responses towards a low-fat product presented virtually converge with emotional responses toward this product when presented physically. Second, we want to probe if low-order emotions (physiological/unconscious responses) and high-order emotions (cognitive/conscious responses) converge to explain healthy product choices. To this end, 83 young participants were engaged in our experiment. Two packaging design variables were manipulated with the help of a real company (the color and the message), so that six different packages were created. Two different buying contexts were simulated: A virtual context and a physical context. Physiological resp…